About this role
The Marketing Technology & Operations Manager will work closely with the Head of Digital to oversee DNV's global web ecosystem, ensuring the effective delivery, governance, and evolution of our digital presence. The role is accountable for website operations, platform strategy, digital performance, and the successful delivery of initiatives that support business growth, customer engagement, and marketing effectiveness.
This role is part of the Global Digital team and involves working closely with stakeholders across different regions and business functions to improve customer experience, optimize digital platforms, and support global marketing initiatives. The position plays a key role in strengthening DNV’s digital capabilities and helping achieve strategic business goals. The Marketing Technology & Operations Manager will report to the Head of Digital and will be based in Pune, India.
Key Responsibilities:
- Lead the strategy, governance, and overall performance of DNV’s global website ecosystem.
- Manage and develop a team responsible for website operations, content publishing, optimization, and campaign execution.
- Establish web standards, policies, and processes to ensure consistency, compliance, accessibility, and brand alignment.
- Serve as the business owner for website platforms, coordinating with technical teams, content owners, and external vendors.
- Drive improvements in user experience, SEO, AI discoverability, personalization, conversion rates, and digital performance.
- Support global and regional marketing campaigns through websites, landing pages, forms, and digital assets.
- Monitor website traffic, engagement, and lead generation metrics, providing actionable insights and recommendations.
- Work closely with Marketing, Communications, Sales, and IT teams to enhance digital growth and customer engagement.
- Ensure compliance with security, privacy, accessibility, and regulatory requirements.
- Manage relationships with technology vendors and agencies to ensure successful project delivery within timelines and budgets.
- Assess and implement marketing technology solutions to improve operational efficiency and business outcomes.
- Act as the subject matter expert for web technologies, digital best practices, and emerging industry trends.
Required Qualifications
- Bachelor’s degree in Digital Marketing, Marketing Technology, Information Technology, Business, Communications, or a related field.
- At least 8 years of experience in website management, digital marketing operations, marketing technology, or similar digital-focused roles.
- Proven experience leading, coaching, or mentoring teams in digital, marketing operations, or technology environments.
- Strong background in managing enterprise websites, CMS platforms, and digital content publishing processes.
- Experience leading projects and collaborating with global teams and stakeholders; prior people management experience is preferred.
- In-depth understanding of website governance, content management, optimization strategies, and digital compliance requirements.
- Experience supporting and enabling digital marketing campaigns through websites, landing pages, forms, and customer journey initiatives.
- Good knowledge of SEO, AI-driven search optimization, user experience (UX), and conversion rate optimization (CRO).
- Hands-on experience with web analytics tools such as Google Analytics 4, Ahrefs, or similar platforms.
- Familiarity with marketing technology platforms including CRM systems, marketing automation tools, lead management solutions, and web analytics platforms. Experience with Oracle Sales Cloud (OSC), Oracle Eloqua, or similar enterprise solutions is an added advantage.
- Ability to work effectively with development teams, IT functions, agencies, and technology vendors to deliver digital projects and enhancements.
Key Competencies
- Excellent written and verbal communication skills in English.
- Strong leadership capabilities with a proven ability to develop, coach, and motivate teams while fostering a collaborative and high-performance culture.
- Ability to lead and support change initiatives in a global business environment.
- Exceptional stakeholder management and influencing skills, with the ability to build alignment across functions, regions, and organizational levels.
- Strong analytical and problem-solving abilities, with a focus on converting insights into actionable business outcomes.
- Good commercial awareness and understanding of digital marketing, customer engagement, and business objectives.
- Excellent planning and organizational skills, capable of balancing strategic priorities with operational execution.
- Self-motivated with the ability to work independently, exercise sound judgment, and make informed decisions in a fast-paced environment.
- Able to simplify complex technical concepts and communicate them effectively to business stakeholders.
- Data-driven, curious, and passionate about continuous improvement and innovation.
- Strong networking and relationship-building skills.
- High attention to detail and commitment to delivering quality results.
Security and compliance with statutory requirements in the countries in which we operate is essential for DNV. Background checks will be conducted on all final candidates as part of the offer process, in accordance with applicable country-specific laws and practices.